ZYRA's
front page
//// About this site //// Affiliate
Programs
//// Site Index
JUDGING
This
page is intended for reading by those judging the site for
inclusion in affiliate programs. If that's not you, you may be
wondering What is an affiliate program?
If
you have the job of judging websites to see if they are worthy
and appropriate for being on your affiliate program, there are
some important things to be aware of about Zyra's website, and it
would be much appreciated and good for future business if you
take the time to read this:
- Do
not be put off because it is eccentric and
individualistic. You should consider that this is a good
point and will attract interest! It doesn't pay to be too
ordinary in the 21st Century. Individuality is very good
for business!
- Don't
be put off by the colour scheme. Most of the company
pages at this site aren't as gaudy as this! Take a look
at a few dedicated pages in the Famous
Names category, and the shopping portal.
- Remember
that this is quite a big site and has thousands of items
in the site index,
and thousands of pages of content. It is distributed
across eighteen or more webspaces at a variety of ISPs. It
is well-organised. It takes weeks to explore all of this
site, but please spend at least ten minutes having a look
around so you don't dismiss it out-of hand!
- Advertisements
are placed appropriately in context rather than
indiscriminately. This is SELECT ADVERTISING rather than
DISTRACTING ADVERTISING. See Advertising
policy at this site
- If
you accept me as an affiliate, there is a good chance you
will get a PAGE DEDICATED TO YOU on this site. This is a
lot more than most sites will do for you! It's a bit like
a business directory, and you'll most likely also get
included in the site index. (The
places mentioned and linked to in the next paragraph are
mostly dedicated pages at this site).
- This
site has already been accepted for affiliate status by
such companies as The Hilton, Mercator
of London, Debenhams, Capital
One, HMV, European
Ministry of Finance, Corus
& Regal Hotels, Reader's
Digest, John
Lewis, Comet, Virgin
Atlantic, Woolworths, Kays, Argos, The
AA, RAC, Barclaycard,
and a great many other places of status. So, if it's good
enough for these companies, don't you think it's good
enough for you?
- You
MAY refuse me, but you must give good reasons (like
American Express did). If not, there is a risk. Although
I am very friendly, I can sometimes get upset! (inadvisable)
- I
can link to anyone I choose, and refusal of an affiliate
program does not stop me linking to you! You should check
the categories and
site index and
have a look around to see if I am already linking to you!
Chances are, if I've written about you, I've said
something friendly and positive. But if I am already
linking to you, and you refuse me on your affiliate
program, you are risking ending up having a write-up
commenting on the fact. However, this kind of
unfortunateness can often be averted by extending a
gesture of friendliness. Even explaining the reasons why
may be enough to save diplomacy.
- Special
note on regionalisation. The site is INTERNATIONAL. It
broadcasts to The World. I can write about anything,
advertise anything, sell to anywhere. Don't imagine that
because I happen to live in a particular place the site
is only of interest to a locality. This is a common
mistake which is further explored in the page REGIONALISATION.
Also remember that UNIVERSAL COVERAGE does actually
include your local region! So, if you want to only
advertise in Vladivostok or only in New York, or only in
Timbuktu, the answer is YES, this site covers your region!
Forget oldfashioned ideas about locality and the quaint
nation-state isolationism. Discrimination and prejudice
is not acceptable on the grounds of COLOUR, whether it be
of the skin, of the hair, or in the manner of spelling of
the word.
So,
have a look around the site, check to see if you are already on.
If in doubt ASK. Also check,
as there may be a category which you
may wish to be in, or some other appropriate place from where you
would like to be linked. Go on, check it!
If
you decide YES, then great! Whe-Hey! Thanks for including me in
your affiliate program. I hope we both make a lot of money!
If
you decide NO, then you should write in and explain some good
reasons, so we can maintain an amicable relationship! It's best
to get on well with everyone.
Anyway,
why do merchants ever turn down an affiliate website? Why?
If
you can't afford an affiliate program, don't worry. There are
other things that can be arranged.